The Social Cougars
Nick Buonvicino
Stephanie Francis
Martina Hubbard
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| Album Cover for Joe Budden Podcast |
Kevin Noriega
Bennett Solomon
Basics
1.
Title: The Joe Budden Podcast: I’ll Name This
Podcast Later
2.
Rapper Joe Budden, who is from Jersey City, NJ,
created this podcast. His most commercially successful single is the 2003 hit
song, “Pump it Up.” Aside from his solo work, Budden is also apart of the
hip-hop supergroup Slaughtermouse, alongside fellow hi-hop artists Royce da
5’9”, Joel Ortiz, and Crooked I. Outside of his music career, Budden co-stars
in the VH1 reality show Love and Hip Hop.
This podcast also co-stars Budden’s dear
friends Marisa Mendez and Rory.
3.
This podcast has been around since 2/18/15. The
show just released its 55th episode on March 9th, 2016.
Market Placement
1.
The target audience for this podcast seems to be
the 18-36 age range.
2.
According to the great reviews I have seen on
podbay.fm and iTunes, it seems to be reaching its audience very well. It also
has over 16 thousand followers on Soundloud.
3.
Two podcasts that target the same audience
include:
a.
Juan
Epstein - hosted by Hot 97 DJs, Peter Rosenberg and Cipha Sounds. A lot
interviews with big names like Jay-Z, Snoop Dogg and Pharrell Williams as well
as more underground names. Some incredible gems from this podcast include
Snoop's story about Pac and Nas' confrontation in Central Park.
b.
The
Combat Jack Show - hosted by industry OG Reggie "Combat Jack"
Ossé. This show documents the hip-hop culture with in-depth interviews with
historical figures and modern day superstars – ranging from Red Alert to Pusha
T to Angela Yee.
c.
Each of these podcasts gain their audience by
bringing in big name guests, as well as having great connections to get the
podcast’s name out to the public. What also helps is the use of social media,
as well as the audience connection with social media.
4.
With Joe Budden’s Podcast, he does similar
content that the other podcasts do, but the chemistry that he has with his
co-hosts Marisa and Rory makes for great listening.
5.
Some ways that this podcast can improve is by
implementing more use of social media. I know that Joe Budden has a Facebook
and Twitter, but it would maybe increase his followers by creating a Facebook
page for the Podcast itself.
Multi-Media
1.
The multi-media sources used on this podcast are
Soundcloud iTunes, and Youtube.
2.
The values of these sources are huge, especially
for podcasts like this. For Itunes and Soundcloud, you can keep up to date with
the episodes, or you can download them for your own personal listening.
3.
One
way that Joe Budden can improve his use of multimedia is by using video for the
YouTube page. This way people can actually witness their conversations instead
of hearing them.
4.
This
podcast points at all other linked social media really well.
5.
I know that Joe Budden has a Facebook and
Twitter, but it would maybe increase his followers by creating a Facebook page
for the Podcast itself.
 |
| Episode 21 of Joe Budden Podcast with co-hosts Marisa Mendez and Rory, along with guest ItsBizkit |
Look
1.
In an audio sense, this podcast sounds very
professional, and cover artwork for each episode is simple, yet effective to
highlight the episode. The color of the page is very vibrant and lively, much
like the personalities of this podcast.
2.
Even though there is no video, the CD cover
artwork for each episode on Soundcloud does look professional, and is also, as
stated earlier, simple.
3.
There are new episodes daily, and there is new
artwork for each episode. Other than that, the layout for the page doesn’t
really change.
4.
I think the overall sound and look of this
podcast fits the image of the target audience.
Transparency
1.
By hearing a little bit of an episode, it really
feels like I know the creator on a personal level because of his relaxed and
fun demeanor when he speaks.
2.
This podcast sounds personally produced.
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